We agreed with the GPT chat that the world's most famous person with Moravian roots is Sigmund Freud. He shares the top spot with Gregor Mendel. But how much is known about the origins of the most famous native of Pribor? Can studying his family roots and the places where the Freud family stayed bring anything new to light? A lecture by Christfried Tögel, a leading expert on the life and work of Sigmund Freud, will be presented as part of the conference White Places of Jewish Moravia and Vienna. Translation into English will be provided on site. The conference for the professional and general public is organized in cooperation with Masaryk University. Admission is free.